000 00313 a2200109 4500
020 _a9789354600807
100 _aBLECH, GEORGE E./ BLECH, MICHAEL A.
245 _aADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
250 _a12
260 _bMC GRAW HILL, CHENNAI
_c2023
942 _cBK
999 _c88172
_d88172