000 00255 a2200097 4500
020 _a9789332536845
100 _aMALAVAL, PHILIPPE/ ABBO, MARIE-HELENE
245 _aINTEGRATED MARKETING COMMUNICATION: PENTACOM
250 _a4
260 _bPEARSON, NOIDA
_c2014
999 _c86517
_d86517