000 00485nam a2200181Ia 4500
008 210723s9999||||xx |||||||||||||| ||und||
020 _a£9,780,060,570,156
035 _a54185
082 _a658.827
_BORI / RIE
100 _aRies, Al / Ries, Laura
245 0 _aOrigin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
250 _a-
260 _aNew York
_bHarper Collins
300 _a308
500 _a1352
650 _aBranding
942 _cBK
999 _c82412
_d82412