<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00255    a2200097   4500</leader>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789332536845</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">MALAVAL, PHILIPPE/ ABBO, MARIE-HELENE</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">INTEGRATED MARKETING COMMUNICATION: PENTACOM</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">4</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="b">PEARSON, NOIDA</subfield>
    <subfield code="c">2014</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">86517</subfield>
    <subfield code="d">86517</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">REF</subfield>
    <subfield code="a">MCASCP</subfield>
    <subfield code="b">MCASCP</subfield>
    <subfield code="c">DISPLAY</subfield>
    <subfield code="d">2022-12-12</subfield>
    <subfield code="e">82</subfield>
    <subfield code="g">520.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.802/MAL</subfield>
    <subfield code="p">O83187</subfield>
    <subfield code="r">2022-12-12 00:00:00</subfield>
    <subfield code="v">650.00</subfield>
    <subfield code="w">2022-12-12</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">Commerce</subfield>
  </datafield>
</record>
