<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>MARKETING RESEARCH: CONCEPTS , PRACTICES AND CASES</title>
  </titleInfo>
  <name type="personal">
    <namePart>EASWARAN, SUNANDA/ SINGH, SHARMILA J.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <publisher>OXFORD UNIVERSITY PRESS, NEW DELHI</publisher>
    <dateIssued>2013</dateIssued>
    <edition>1</edition>
    <issuance/>
  </originInfo>
  <identifier type="isbn">9780195676969</identifier>
  <recordInfo/>
</mods>
