TY  - BOOK
TI  - THE IUP JOURNAL OF MARKETING MANAGEMENT
SN  - 0972-6845
U1  - 650 
PY  - 2022///
CY  - TELANGANA, HYDERABAD
PB  - IUP PUBLICATIONS, A DIVISION OF ICFAI SOCIETY
KW  - COMMERCE
N1  - MARKETING MANAGEMENT
ER  -