TY  - BOOK
AU  - Perreault, William D. Jr. / Cannon, Joseph P. / McCarthy, E. Jerome
TI  - Basic Marketing : A Marketing Strategy Planning Approach
SN  - £9,781,259,060,762
U1  - 658.8 
CY  - New York
PB  - Mcgraw Hill
KW  - Marketing
N1  - 1244
ER  -