TY - BOOK AU - Lamb, Charles/ Hair Jr., Joseph F. / Sharma, Dheeraj / Mcdaniel, Carl TI - M K T G : Marketing SN - 978-81-315-1708-6 U1 - 658.8 CY - N. Delhi PB - Cengage Learning India Prived Limited KW - Marketing N1 - 1312 ER -