TY  - BOOK
AU  - Lovelock, Christopher / Wirtz, Jochen / Chatterjee, Jayanta
TI  - Service Marketing : People, Technology, Strategy
SN  - 978-81-317-2597-9
U1  - 658.8 
CY  - N. Delhi
PB  - Pearson
KW  - Marketing in India
N1  - 5330
ER  -