TY  - BOOK
AU  - Jayasimha, K. R.
TI  - Strategic Marketing : Concepts And Cases - Vol. 1
SN  - 81-7881-130-8
U1  - 658.8 
CY  - Hyderabad
PB  - Icfai University Press
KW  - Marketing
N1  - 467
ER  -