TY  - BOOK
AU  - Perreault, William D. / Mccarthy, Jerome E.
TI  - Basic Marketing : A Global Managerial Approach
SN  - 0-07-062018-0
U1  - 658.8 
CY  - N. Delhi
PB  - Tata McGraw - Hill Publishing Company Limited
KW  - Marketing
N1  - 1013
ER  -