TY  - BOOK
AU  - Banerjee, Mrityunjoy
TI  - Essentials Of Modern Marketing
SN  - 81-204-0335-5
U1  - 658.8 
CY  - N. Delhi
PB  - Oxford & IBH Publishing Co. Pvt. Ltd.
KW  - Marketing
N1  - 185
ER  -