INTEGRATED MARKETING COMMUNICATION: PENTACOM (Record no. 86517)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00255 a2200097 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332536845 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALAVAL, PHILIPPE/ ABBO, MARIE-HELENE |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED MARKETING COMMUNICATION: PENTACOM |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON, NOIDA |
| Date of publication, distribution, etc | 2014 |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | On Display | 12/12/2022 | 82 | 520.00 | 658.802/MAL | O83187 | Books | Commerce |