Readings in Advertising Management (Record no. 49390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00377nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| -- | REA / BEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bellur, V. V. |
| 245 #0 - TITLE STATEMENT | |
| Title | Readings in Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bombay |
| Name of publisher | Himalaya Publishing House |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 491 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gen Ref. Book | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | 13/02/1989 | Vaibhav Book Centre | 240.00 | 658.8/BEL | O35815 | Books | Commerce |