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Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch, George E. / Belch, Michael A.

Advertising and Promotion: An Integrated Marketing Communications Perspective - 8th - Boston Mcgraw Hill - 838

1244

ISBN: £9,780,071,284,400

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1

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