000 00362nam a22001337a 4500
008 230620b |||||||| |||| 00| 0 eng d
022 _a0972-9097
082 _a658.827
245 _aTHE IUP JOURNAL OF BRAND MANAGEMENT
260 _aTELANGANA, HYDERABAD
_bIUP PUBLICATIONS, A DIVISION OF ICFAI SOCIETY
_c2023
300 _a59
362 _a2023
942 _cCR
_s1
999 _c86732
_d86732