TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 24 Brand Mantras : Finding A Place In The Minds And Hearts Of Consumers
SN  - 978-81-7829-943-3
U1  - 658.827 
CY  - N. Delhi
PB  - Response Books
KW  - Branding
N1  - 2828
ER  -