TY - BOOK AU - Zikmund, William G. / Mcleod, Raymond Jr. / Gilbert, Faye E. TI - Customer Relationship Management : Integrating Marketing Strategy And Information Technology SN - 978-81-265-2805-9 U1 - 658.812 CY - N. Delhi PB - Wiley India P. Ltd. KW - Customer Service N1 - 5330 ER -