TY  - BOOK
AU  - Loudon, David L. / Della Bitta, Albert J.
TI  - Consumer Behavior : Concepts And Applications
SN  - 978-0-07-047381-2
U1  - 658.83 
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Consumer Behavior
N1  - 1719
ER  -