TY  - BOOK
AU  - Pillai, R. S. N. / Bagavathi
TI  - Modern Marketing : Principles And Practices
SN  - 81-219-1697-8
U1  - 658.8 
CY  - N. Delhi
PB  - S. Chand and Company Ltd.
KW  - Marketing
N1  - 1805
ER  -