ADVERTISING AND IMC: PRINCIPLES AND PRACTICE (Record no. 89910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00387nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332574144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/MOR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MORIARTY, SANDRA/ MITCHELL, NANCY/ WELLS, WILLIAM |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND IMC: PRINCIPLES AND PRACTICE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NOIDA |
| Name of publisher | PEASON INDIA EDUCATION PVT. LTD. |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 669 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | On Display | 03/02/2026 | REPLACED AGAINST 72380 (30072380) | 625.00 | 659.1/MOR | LR352 | Books | Commerce |