BRAND MANAGEMENT TEXT AND CASES (AN INDIAN PERSPECTIVE) (Record no. 88174)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00278 a2200109 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184884036 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GUPTA, S.L. |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT TEXT AND CASES (AN INDIAN PERSPECTIVE) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | HIMALAYA PUBLISHING HOUSE, MUMBAI |
| Date of publication, distribution, etc | 2024 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | On Display | 23/10/2024 | 192 | 340.00 | 658.827/GUP | O84362 | Books | Commerce |