BRAND MANAGEMENT: CO-CREATING MEANINGFUL BRANDS (Record no. 85554)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00255 a2200097 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529720129 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BEVERLAND, MICHAEL |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT: CO-CREATING MEANINGFUL BRANDS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | SAGE PUBLICATIONS, LOS ANGELES |
| Date of publication, distribution, etc | 2021 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | On Display | 20/09/2022 | 190 | 2960.00 | 658.5/BEV | O82221 | Reference | Commerce |